Google Adwords is an advertising program run by Google (a.k.a. the most popular search engine in the world). If you’ve ever made a search on Google, you may have noticed ads appearing at the top and sides of the screen relating to what you searched for. For example, a search on Google for “brisbane health spa” turns up something like this:
The listings with the blue balloon at the top, as well as the entries along the side of the screen, are all Google Adword listings.
(The ones with the blue balloons also have Google Places entries. See our Google Places page for more information.)
Why is this so important?
It’s because they’re the very first results displayed after a search is made. 89% of people searching online never bother looking on the second page, so if you’re not on the first page of results, chances are you’ll be completely missed by potential customers.
Since this first page virtual real estate is so valuable, demand for it is extremely high, and here’s where we come in! Web Boom Media has “beneath-the-hood” industry knowledge and the keyword expertise to help you secure a place on that coveted first page. Using strategies like geographical targeting can not only help get you on the first page, but it can also help reduce the “cost-per-click” and speak directly to people who are situated locally near you. There’s no point advertising a half price haircut at a Brisbane based salon to people in the Gold Coast or New South Wales, for example.
Web Boom Media offers a premium Adwords management service for businesses in Australia (Brisbane, Melbourne, Sydney), UK and United States. Currently we have a 30 day free trial to help businesses start their online marketing.