Are You Paying Too Much for Your Google Adwords Clicks?
The truth is that 80% of Adwords users, pay too much purely because they are too focused on finding the right keywords rather than trying to optimize their campaign.
Top ROI Affecting Factors
Geographical Targeting
This might be an obvious one, however most of people get it wrong. Make sure that your campaign covers the area where you can offer your product or service.
Schedulling
Is your campaign running all the time? This is often a problem as the budget gets exhausted quickly over the time when you are unlikely to make any sales. To optimize this, make sure that you have conversion tracking in place, so that you can see when your customers approach you. You can target days of the week as well as hours of the day.
Tip: It is quite common for some businesses to get a lot of traffic over lunch time, but not make any sales. Make sure you target returning visitors via Analytics to make sure you get something out of returning visitors.
Devices
By default, your campaign runs on all types of devices, however not all devices generate conversions. By using Segmentation, you can find out how your traffic segments over various devices. Focus only on devices that generate conversions. With other devices, make sure your website appears properly and that it is usable.
Display Network
Most advertisers do not bother using banner campaigns as graphical work can be a little complicated. With the new banner design element in Adwords, you can now generate banners and broadcast them via appropriate Audiences. This is particularly good for branding as well as deal promoting.
There are many other ways your campaign can be optimized using Adwords tools. We offer a free consultation to analyze our customer campaigns in order to suggest improvement.
